Phyto is a French haircare brand built around the belief that healthy hair starts with nature. The brand values botanical innovation, using natural ingredients to deliver real performance without compromising hair health. It emphasizes sustainability and responsibility, from sourcing to formulation, aiming to reduce environmental impact.
From a clinical identity to a cleaner, more contemporary design.
The rebranding of Phyto was made to feel apothecary-grade rather than purely cosmetic, and to remain instantly recognizable across the full product range.The new packaging simplifies information, uses bold color blocks and clearer hierarchy, making the brand feel more modern, and lifestyle-oriented.
The Logo
The logo has evolved from a purely illustrative, botanical mark into a more structured and contemporary identity. The wordmark now takes center stage, paired with a refined single-line leaf and framed by a deep navy square. The result is a cleaner system that balances the brand's natural heritage with a modern, apothecary-inspired sensibility.
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The shampoo collection was developed across multiple designs to answer specific hair needs, while keeping a strong visual consistency throughout. The approach focused on adapting colors and details to differentiate each formula, without losing the coherence of the original graphic system, resulting in a clear and easily recognizable collection.
